Good market data is the first step in effective marketing. Using sophisticated enterprise software, I work with teams to pull in as much relevant data as possible.
Market Segmenting
Whether you’re targeting new customers, or re-engaging existing ones, you’ll need to organize the data you have. I work with the relevant constituents to segment the marketplace into meaningful groups.
Campaign Production
I love getting my hands dirty and on the front-line to produce data driven creative advertising and marketing campaigns, micro-targeted for maximum effectiveness.
Media Campaign Portfolio
Data Driven Social Media Projects Managed & Executive Produced By Me
Abaxent LLC
Abaxent won a large contract helping to build out the infrastructure of the new Fiserv arena and needed a complete brand overhaul, see what I built for them from the ground up.
Digital Agency
At 22 I co-founded a digital agency that took me around the world doing commissioned work for some of the most recognizable brands on earth, see how my project management and content strategy skills yielded me an online paid media footprint of over 75 million confirmed impressions.
GE Healthcare
GE healthcare faced an unprecedented challenge in the midst of the COVID-19 pandemic, see how I designed and led the development of an app that streamlined our reporting analytics to get data into the hands of customers when they needed it the most.
Connecting brands and ideas
A Few of My Clients
I have been fortunate enough to consult with some of the most recognizable brands on earth, using my acumen to manage digital projects and deliver proven results.
Working With
External Agencies
It’s not unusual for organizations to bring in specialist agencies to assist with larger projects – I have experience closely coordinating with external constituents to ensure projects stay brand consistent, maintain scope and ensure they achieve maximum effectiveness.
Experienced full-spectrum digital marketing professional constantly working to better optimize campaign reach and efficacy. My expertise includes content strategy, paid media campaigns, marketing automation, market segmentation, behavioral marketing, data analysis, and the development and implementation of internal applications. I enjoy creating novel and cost-effective solutions to solve complex problems. My colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity. In my career, I have worked with many brands including GE, Walt Disney, Pixar, Showtime, Youtube, Harley Davidson, The United Nations, and many others.
Summary
Profile
Experienced full-spectrum digital marketing professional constantly working to better optimize campaign reach and efficacy. My expertise includes content strategy, paid media campaigns, marketing automation, market segmentation, behavioral marketing, data analysis, and the development and implementation of internal applications. I enjoy creating novel and cost-effective solutions to solve complex problems. My colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity. In my career, I have worked with many brands including GE, Walt Disney, Pixar, Showtime, Youtube, Harley Davidson, The United Nations, and many others.
Multi Disciplined
Technical Skills
Data
Mining
Gephi
Apache Spark
CrowdTangle
Social Graph API*
Lookalike Audiences*
Software
Development
Angular
Python
HTML
CSS
JS
Digital
Marketing
Google AdWords/Analytics Certified
A/B Testing
SEO Optimization
CQ5, Sitecore, WordPress
Film
Production
DSLRs
Black Magic Cinema
Phantom Flex 4k
Arri Alexa
RED Weapon
Marketing
Automation
Salesforce
Pardot
Mailchimp
DataAnalytics
IBM Market Expert
Behavioral Segmentation
Psychographic Profiling